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How To Sell The Sizzle, Not The Steak

The Benefits of Explainer Videos for Online Video Marketing

The Selling Secrets of Elmer Wheeler
Elmer Wheeler was a sales expert in America in the early 1900s. He was once considered the greatest salesman in the world.
Wheeler’s book, Tested Sentences That Sell, was published in 1937 and it out-sold ALL OTHER SALES BOOKS COMBINED.
Wheeler’s book is one of my favorites because like so many of the classics, it is timeless. Filled with simple sales advice that works like magic.
Tested Sentences That Sell is ranked one of the best marketing-advertising-copywriting books of all time. It gives you actual phrases tested in real-life situations and got sales.
Don’t Sell The Steak, Sell The Sizzle
I don’t need to see your advertising to know it’s probably half as powerful as it could be—what you’re missing is what I call “invisible selling.” I have turned Elmer Wheeler’s book, Tested Sentences That Sell, into a video course called Invisible Selling, and I’ve included many examples from many industries.
The person who most exemplifies this concept is Billy Mays (the infomercial king).
Imagine if you could sell without appearing to sell.
To persuade without seeming to try.


Video Transcript

online video should you have one or not well clearly and concisely yes you definitely should and it really doesn’t matter if you’re a freelancer small business or multinational corporate and let me tell you why in a nutshell because people love them now let me explain this basically there are just two major steps in every business attraction and conversion you need to attract a visitor and convert them into a paying customer that’s it and videos can significantly help with both steps let’s start with online video marketing attraction imagine that an online visitor comes across your site there’s plenty of text and images explaining what you do and how great your products or services are but that’s really not the way to grab the visitors attention after reading for one or two minutes they will simply leave the site bored and you’ve lost the potential customer forever now let’s assume that instead of the boring text you’ve got a one or two minute video explaining all the important stuff in a short but memorable format that viewers can actually enjoy studies have shown that videos are processed by the brain 60,000 times faster than text so you can really give your visitors a lot of information in just a short while which is exactly the way to earn attraction people are also thirty-nine percent more likely to share your content if it’s delivered via video this means that visitors will spread your story through social media and attract more people to visit your site in other words this is how you increase traffic which is then reflected by search engines do an improved SEO rank see you’re getting more and more attractive now once you’ve got the attraction let me tell you how videos help with conversion seventy percent of marketers report that video converts better than other content types why because your prospects can now really see what you do or sell getting more detailed information leads them to making competent purchase decisions also video enables you to really stand out from the crowd and strengthen your brand trustworthiness but let me repeat the most important message here people love videos and your proof you just watch one right so let us help you we can suggest the best video strategy for your business and produce it for you from start to finish contact us today and watch your business skyrocket

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