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The Highest Converting Keywords

Some Keywords Are Definitely Buyer Keywords

Whether you need to find buyer keywords for a new website or find the keywords you are already ranking for, this video will be perfect for you.


 

Video Transcript

all right what’s up everyone welcome to the Surfside of PPC YouTube channel today I’m gonna be going over a bunch of free keyword research tools that you can use some of them are considered freemium research tools which means they have premium options but they also give you a lot of keywords for free as well so I’m gonna start with my number one keyword tool which is the Google Keyword planner so in order to use the Google Keyword planner and to get access to all the information you’re gonna need to create a Google Ads account first you can just come right here into the keyword planner I’ll put links for every single one of these keywords I go over in the video description so you can find them we also have a page on our website so fourteen free keyword research tools so if you want to find more of these as well and also put this link in the video description so the first thing you need to do is create a Google Ads account so I have my Surfside PPC Google Ads account here I have two campaigns running they haven’t even gotten an impression this month and I still have access to all the data so when you do set up your account you might need to set up a campaign and even if you just have it running where it’s not getting any clicks it’s not costing you anything then you can use the Google Keyword planner so we’re gonna come over here to the keyword planner and how you can find it in your Google Ads account as you click on tools and then under planning you could click on keyword planner here so what we’re gonna do is click on discover new keywords and nuke either start with keywords or start with a website now the other thing that you can do is get search volume and forecasts so both those things are great ways to figure out a little bit more about the keywords that you’re gonna be targeting in Google Ads and find the search volume of all the keywords you want to target so for this video I’m just gonna be pretending that I’m looking at keywords related to back pain so we’re gonna start with keywords here and what I’m gonna do is just search right here and just search back pain now you can enter up to ten keywords here so if you want to do something like lower back pain you can enter that as well you can enter more keywords here so up to ten right now you can choose to include brand names and results and you can enter a domain to use as a filter so we’re gonna click on get results now and you can see first it has broaden your search so some similar keywords here chiropractor sciatica lower back and then if we scroll down you can see they have the top keywords by relevance average monthly searches competition top of page bid low range and high range so there’s a lot of different things you can do with the keyword planner I’m gonna be coming out with a new keyword planner tutorial because they’ve added some new features so it’s one of my favorite keyword research tools because you can find all these different keywords that are gonna be related to the keyword that you enter and you can also add filters here so I can say keyword Tex must contain back pain so that I’m finding the closest keywords related to back pain and it’s gonna have upper back pain lower left back pain so all these different areas where you might experience it and pretty much every type of keyword that you can imagine that people are gonna type in so my number one free keyword research tool is the Google Keyword planner so next my number two free keyword research tool is ubersuggest so I’m gonna spend the most time on the keyword planner and ubersuggest the the keyword tools that I use the most so all you need to do is go to Neal Patel’s website he has tools here and ubersuggest is one of his tools and what you can do is enter a domain or a keyword here and just click on search and it’s gonna give you a lot of information about the keyword and it will give you a ton of new keyword ideas so too can you continue with this example I entered back pain we’re gonna click on search and you can see with uber suggests it’s gonna give you search volume SEO difficulty paid difficulty and average cost per click for that keyword it’ll also show you the average webpage that ranks in the top 10 has 244 backlinks and domain score of 89 so you can get a little bit more information about the websites that are already ranking for this keyword if we click on keyword ideas here it’s gonna pull up the top keyword ideas related to back pain so you can see all these different keywords it’s a great way to find longtail keywords as well you can see the websites that are ranking in the top 10 of search results so you can kind of see what type of content you’re gonna need to create in order to rank high for this keyword now the other thing you can do is click on content ideas and it’s also gonna show you some of the top content for the keywords that you enter so it’ll rank it by the average number of social shares here you can see estimated visits for these different types of content related to back pain so it’s a great way to understand the types of content that you need to create so right here 9 easy stretches to release lower back and hip pain so and then coming down here this one gets a lot as well exercises for sciatica and lower back pain so you can see people are looking for stretches and exercises that will relieve their back pain and lower back pain and you can see what type of content is getting a lot of shares on social media so ubersuggest is my number two keyword tool I’m going to do a tutorial about this tool as well because there’s a lot that you can do with uber suggest and it’s a really great tool for people to use so next is gonna be a combination of using two tools together and it’s gonna be using infinite suggests and using search volume do so infinite suggests will give you a great list of keywords when you enter a keyword here so I’m gonna answer back pain again and then we’ll click on get this party started over here so now you can see it found 350 keywords related to back pain so you can see back pain left-side medication on right side after eating so all of these different options here for keywords so what you can do easily here is just click on export export all keywords and it’s gonna save everything to a CSV file if we open that file so now we can see all these different keywords so all we need to do is take all these keywords we’ll scroll to the bottom so copy all these keywords here and then we’ll just come over to search volume do copy and paste those keywords right here you can enter up to 800 keywords here and with this tool it’s gonna find keyword search volume so it’s gonna give you an estimate of how many searches these different keywords are getting so you can see it’s ranked by keyword right now if we just do average monthly searches you can see back pain relief back pain during pregnancy you can find the average monthly searches for all the keywords that you can find an infinite suggests completely free so just using two tools together it’s a great way to find a huge list of keywords and also find the search volume for those keywords so as you’re targeting different keywords with your website you can come up with a ton of different options you can keep entering keywords in here and Infinite suggests and there’s really no limit to what you can enter so that’s enemy number three number four is gonna be the Google search console so with the Google search console you can see the performance for your website you can see how many total web search clicks you’ve had so this is over the last three months if we click on open report here we can come into performance and you can find total clicks total impressions average click-through rate and average position in Google you could see the search queries that are actually driving clicks and impressions to your website and it will give you a lot of different ideas for some of the keywords that you can optimize for that you’re already ranking for the other thing that you can do is if we click on pages here you can see some of your top pages in search results so let’s just say we find something with a lot of impressions that might not have a lot of clicks here so we have category betting in comforter sets maybe something like wooden beef signs here if we click on this individual page we come down we click on search queries for this individual page so you could always just enter new here enter page and find all the different search terms that are actually driving traffic to that page and find some areas where you might be able to improve so beach signs beach signs decor so different ways that you can improve your website and it’s really one of the best ways to continuously drive more traffic to your website you can also look up some of these different search terms by using the keyword planner using ubersuggest or even using search volume i oh so you export this list of keywords and you can look up search volume pretty easily especially if you’re looking at it for your entire website so if you’re looking at which search terms are driving the most impressions or clicked through your website and search terms that are getting a ton of search volume so you can really understand where you can optimize your website to continuously improve the traffic that you’re driving to your website and ultimately what you want to do is find some of these keywords and some of these search terms that have a lot of impressions and not a lot of clicks so you can find areas where you can improve your website and improve your content so number four is gonna be the google search console okay so the next four keyword research tools are gonna be using autocomplete for some of the top search engines so some of the top search engines are Google YouTube Amazon and Bing so what you want to do is use autocomplete to see what people are actually typing in as you start to enter any type of search term so for example if you’re looking up different keywords related to back pain you can come over here to Google you just enter the keyword and it’s gonna come up with some of the top suggestions and it’s based on the overall popularity and similarity of these different keywords here so using Google you can come in to Amazon here you can see if we come just over here to back pain we click on space you can see some of the top things that people are looking for when it comes to back pain if we come over to Bing same exact thing so back pain back pain relief you can find all these different keywords by using autocomplete this is great when you’re creating content so for example if I’m creating content for YouTube and I want to create content related to back pain I can see exactly what people are looking for so how did here’s 10 back pain relief exercises best back pain sleeping position so all these different things can be very helpful for figuring out the types of content that people are looking for and I can tell you with Surfside PPC I use this very often if I’m looking for new keywords so for example if I’m looking up Facebook ads I can just enter that keyword here it’s gonna come up with the top things that people are actually typing in into YouTube and you can do the same thing with Google Amazon is great for products so to see the types of products that people are looking for you just enter it into Amazon and then Google and Bing are just such big search engines that you can see what people are actually typing in when they’re searching in these different search engines so using autocomplete it’s one of my favorite things to do especially as I’m creating content or coming up with some new content ideas related around an individual keyword okay so some of the next tools are gonna be some freemium tools that you can use they’re gonna give you some key words but they either have a limit to how many searches that give you some of them won’t give you all the information such as search volume and max cost per click bids and different things like that so I’m gonna go through some of these different tools here the first one is keyword tool I oh you can use Google autocomplete so this is gonna use Google autocomplete just like what I showed you previously Google YouTube Bing Amazon eBay Place or Instagram and Twitter so you can search a variety of sources here the next one is que parser so this is a keyword suggestion tool for SEO and PPC again and as a free and paid option so if you click here you can see there’s a variety of sources that you can actually choose to search from it can be useful if you’re looking for keywords from a variety of sources the next one is going to be hyper suggest so this one same thing you can search some different sources here you can enter your keyword you can choose country language and just click search so I’m gonna do that in a minute and then last two is word tracker so find new keywords for your market and then there’s also word tracker scout so we’re tracker scout is a browser extension you just click on free download here and it’s available for Chrome so I have it up here at the top and I’ll go through that in a minute so we’re gonna come back over here to keyword tool that IO and we’re gonna enter back pain and just click on search okay so you can see search for back pain found 648 unique keywords they don’t show you search volume trend CPC or competition but you can get a lot of different ideas here and what it does is it does a lot of these keywords and alphabet orders so you can see some of the ones at the top are some of the ones that are probably the most popular keywords and then as you scroll down you can see back pain and fever after sleeping after running so you can see there’s some different things here that you can actually find it’s all in alphabetical order so as we go down back pain burning keep going down back pain chart so there’s a lot of different options that you can find here as you’re searching all these different keywords here so keyword tool that IO is a really good keyword tool sometimes I use it for YouTube I’ve never done the full access where you get to use their procurer tool but it’s an option that you can use if you want to I generally just stick the free keyword tools myself so the next one is gonna be que parser so I’m gonna do the same thing here so it says enter one or more seed keywords I’m just gonna enter back pain here we’re gonna search Google and click on start okay so you can see here they’ve queued all these different keywords they’ve discovered over 250 keywords it’s still going as we scroll down you can see on the left hand side they kind of have different categories so back pain lower of four so you can kind of see all these different things here you can click on letters for alphabetized information and then you can see they have a bunch of different keywords here back pain lower remedies lower left icd-10 relief so a lot of different options here again with K parser so they’re free keyword research will give you plenty of keywords if you just enter one keyword here and you can also search from different sources so this is another good YouTube keyword research tool and it’ll work for Amazon and different things like that now the next one I want to go through is hyper suggests so with hyper suggests they really don’t give you much with the free plan so if we come in here and we enter our keyword we’ll enter back pain you can search different countries so if we do United Kingdom United States so I’ll just scroll down since I’m located in the United States I’ll just do that one and we’ll click on search here so you can see they found 438 results for back pain and if we to see here they only give us ten results because we have no active subscription so obviously you need to upgrade to a pro plan to see all the different keywords here so hyper suggests doesn’t give you a ton but you can search from different sources so if you’re searching on eBay or if you’re searching on YouTube or Amazon or something like that it might be another useful keyword research tool for you to use I really don’t use it that often but it’s another one with a little bit of a free option that gives you some information now the next one is going to be word tracker so we’re tracker we can enter back pain again we’ll click on search so word tracker only gives you so many free searches you can see if you click on unlock now that’s how you would start to unlock it you can use a free trial but they have some good information here so if you’re searching for back pain you can look at PPC SEO it’ll have search volume overall competition they also have their own column here for in anchor and title account of the webpages on which the keyword appears in both the title tag and the text of a backlink so you can find a lot of different keywords using this one as well so word tracker is another good one that you can try to use so these are all freemium tools now the other thing you can use is the word tracker scout so the Scout you just download and install on Chrome and let’s just say for example I come over here to beachfront decor comm and we click on the word tracker Scout chrome plug-in right here so you can see when you click on it it’s gonna have page summary insights keywords and it’ll show some of the most relevant so you can see how relevant the keywords you want to find her but it’s gonna find the keywords that are gonna be the most closely related to the webpage that you’re on if you go to insights it’ll show you the page title the page description it’ll show you a variety of keywords here how relevant each of those keywords are to this actual page and if you click on keywords here it’ll show you some more keywords as well so another great tool here is word tracker scout you might as well install it on your pages it’s very useful if you’re trying to look up some of your competitors content and looking at their page summary seeing some of the keywords that are related to their pages and you can also just look at insights as well to get a little bit more information about their page and what they’re doing to rank so high in Google so these are five different tools keyword tool I Oh que parser hyper suggests word tracker and then part of word tracker is the word tracker scout so just another plugin that you can install on Chrome and it’s one that you might as well try to use so the next free keyword research we’ll want to go over is Google Trends so Google Trends will not only give you trending information but you can also compare different topics there’s a lot of things you can do with Google Trends but what I like to do is come in here to recently trending and what you can do is more trending searches here and it’ll show you some of the top daily search trends why they’re trending and I’ll show you all this different information here that you can either cover on your own website or if you’re just looking for some news you can do that as well so this is just daily search trends there’s also real-time search trends to show some of the top things that people are searching you can look at all categories here as well so you can look for specific categories that you would be interested in so now if we come over here and you do explore topics what I like to do actually is just come back over here to Google Trends and you can enter a search term or topic here so let’s just say for example I want to do online advertising so you’ll see it’s a topic online advertising so it’s gonna show the search trend for online advertising over the course of time so you can see the interest over time interest by sub-region you can see some related topics here and then you can also see some related search queries so these are some rising search terms otherwise what you can do is just some of the top search terms related to online advertising so marketing online marketing digital advertising and it’ll show you up to 25 different search terms so you can get some different ideas if you’re looking for some different keywords you might as well just come in here enter whatever it is that you’re targeting and you can compare it with other search results as well so Google Trends is another great way to find keywords find trending topics find things that people are actively typing in now last but not least another good free keyword research tool here is answer the public comm so when you come here you’re gonna see a page that looks just like this so all you need to do is come in here just enter a term so I entered PPC advertising already click on get questions and you can come over here it’s going to show you questions prepositions comparisons alphabetical zand related so you can look here so they have a visual graph here or you can just look at the data so what it will say here is PPC advertising why so why PPC advertising why use PPC advertising how how to set up PVC advertising how to start how much does it cost you can also just look at the data it’ll give you the same information and more of a table form so as we scroll down you can click on all these things so they have prepositions is it worth it PPC advertising on Amazon on Facebook you can come to comparisons here so it’ll show you different things people might compare so PPC vers SEO or something like that if we keep scrolling down it has all these different keywords so alphabetize keywords and then you can come over here to relate it as well and we’ll show you some different keywords as well so into the public is another good free keyword research tool they give you a lot of information and a lot of it is just based on the questions that people are typing in and some of the keywords that people are using along with the seed keyword that you enter so these are a bunch of free keyword research tools hopefully you can find the ones that work the best for you truthfully I use the Google Keyword planner and ubersuggest the most but there are other reasons to use some of the other keyword research tools for example if you have a list of keywords you want to find the search volume pretty quickly you might just want to use search volume Daioh if you’re just looking for a list of keywords you might want to use something like infinite suggests or keyword tool that I owe all of them will give you a ton of different keywords for free so these are a lot of different keyword research tools if you have any questions please leave them in the comment section thanks for watching my videos today and make sure you subscribe to the Surfside PPC youtube channel

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