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How Much do You ACTUALLY Know About Your YouTube Competition?

Whether you are just starting out as a beginner with video marketing on YouTube or you are an experienced pro, how much do you actually know about your competition?
I mean, do you know why they seem to get all the traffic and rankings and you get pushed to the bottom of the list?
What if you had a way to identify the exact strengths and weaknesses of your competition AND have the ability to use that knowledge to outrank them?
Now wouldn’t that be something?
Sure…there are quite a few YouTube experts out there and other training courses that teach you the usual “launch jacking” short-term ranking and optimization strategies that you are used to seeing.
This is NOT the same rehashed crap!


Video Transcript

Hi I’m Krysta Masciale, CMO here at LumaForge and today I’m gonna give you four easy steps to start integrating video into your marketing strategy. One of the awesome things about being the CMO at LumaForge specifically is that I actually acquired a video team when I took this position. And fortunately for you, what that means is that everything I didn’t know about how to do video, I learned very quickly from my team because this is what they do. Step number one is just to use what you have, and a lot of times that just means the camera on your laptop, sometimes it means your phone. What I think about naturally with video is that it’s an outward facing communication. And it doesn’t have to be. It’s so great for HR experiences when you’re trying to onboard new people, and you want to just invite them into your culture before they even get here. Send them a video. There’s a lot more remote workers out there, and this is a really great way for them to feel again included in your company culture, and it cuts down on so many emails, it cuts down on all the paperwork, that’s the kind of stuff that I think we kind of skip over when we try to integrate video into our marketing strategy. So step two is just to get social. I think this is a really easy first step for a lot of people and again, I think it’s more of a progression, so I’m saying this is step number two, but an easy way to do this, again, as long as you have a smart phone, you’re totally capable of interacting with video on this particular medium, whether it’s Instagram stories, whether it’s Facebook live, all of these are great options, but what I would highly suggest is let people inside your process. Let people interact with your employees. If you don’t have a super sexy space, that’s fine. I think they just want to be let in to the process, and they want to get to know you. If they are purchasing your product or interacting with your services, they want to know who’s behind it. And this is such an easy way to let them in on that without worrying that it has to be perfect because that’s not what they’re requiring on those platforms. Step three is just to start experimenting with new tools. And for a lot of people this is gonna sound like I need to get a bunch of gear, I need to figure out what camera is the best, what audio gear is the best, the list goes on and on and on. Experimenting with new tools often looks like hiring a contractor who has all the gear already, who is really good at what they do, who have been doing this long enough to start turning your communication efforts into video, and get familiar with the kind of gear that they use. Maybe buy some for kind of behind the scenes or to start experimenting internally, but let them kind of lead the charge. So the last step is just taking the leap. Actually fully investing in video, which means you’re going to have to sink some money into this, you’re going to have to figure out what gear is most appropriate for the kinds of videos that you’re trying to create. You’re gonna have to hire some people, and I think the best place to start, is to hire one of those full time videographers that maybe you’ve interacted with already in the previous step when you’re experimenting with contractors. As you start progressing, you’ll probably get more gear and you’ll probably start designating certain areas of your office, like what we’ve done here, for like a full time set up. Each step has so many different layers and these layers are dependent on your current resources, they are dependent on where your brand is. When I say take the leap, I don’t mean take the leap and now you’ve got a five person video team running like seven different red cameras with the most insane lighting rig imaginable. When I say take the leap it means we’re gonna move from contractors to actual employees because we really care about this medium, and we think we’re getting really good at it. Whether you’re starting with the first step or you’re kind of knee deep in the fourth step already, what I think is super important to remember is that video is such a powerful way to communicate a brand’s message. It doesn’t have to be so intimidating. My instant response to we need to do more video is well it has to look like what the major ad agencies have done. I think that’s the first thing we think of and it’s the first reason we say well we’re not ready for it yet. And I can tell you if you don’t get started now, you’re gonna be so far behind in the next couple years because there are people experimenting and trying to get really good at this medium and in a couple years, they are going to be ad agency level creators just from the insides of their company. Like that’s insane to me. So if your excuse is I’m not all the way over here right now, no you’re not, not very many people are. But you can be in a couple years. I want to be as helpful as possible to you and one of the ways that we’re doing that with this particular conversation is to make sure you know what questions to ask a contractor, or a potential employee if you’re trying to scale a video team and you kind of get through the evolution of video as a way to communicate your brand. So, click on the link below. There should be plenty of information there along with a full article, and it hopefully gets you up and running.

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